ABOUT ME
I’m a native Washingtonian and an experienced sales and marketing professional, most recently in membership sales with associations. As a former Nordstrom buyer and entrepreneur, I’m naturally goal oriented and strategically results driven. It’s all about metrics.
A personal achievement was fulfilling a postponed goal of completing my BS degree in Business Management, graduating in 2014 with cum laude distinction. I discovered during this experience an untapped passion for higher education. Fueled with a strong desire for developing modern skills in the digital space, I received an MS degree in an Integrated Marketing Communications program in 2016 with a 4.0 GPA. I’ve also added certifications in Google AdWords and HubSpot Inbound Marketing in 2017.
BUSINESS PHILOSOPHY
Committed to treating colleagues and stakeholders with respect through authentic, meaningful interactions. Dedicated to fostering a collaborative environment to seek sustainable solutions. Question: When’s the deadline?
INTERESTS
Traveled to about 36 countries and enjoy diverse cultures. I’m a dog enthusiast and enjoy hiking, biking and yoga. Also serve as an advisory board member for VA Tech Victims Family Foundation.
FUN FACT
Reeled in a 120-pound blue marlin in Cabo San Lucas Mexico.
SKILLS
SALES
Consultative Approach 90%
Data Analysis 85%
CRM 80%
MARKETING
Inbound Marketing 80%
Branding 82%
Social Media 84%
MANAGEMENT
Research Analysis 92%
Project Management 91%
Collaboration 85%
EXPERIENCE
EDUCATION
JUNE 2013 TO AUG 2014
Director of Membership, Tower Club, Tysons Corner, VA
SEPT 2022 to PRESENT
McWilliams Ballard
Sales Director, The Overlook at Montgomery Village
32 condos. The Overlook at Montgomery Village is a new condominium community perfectly designed with modern living in mind. Every home has an efficient design blending modern finishes throughout every light-filled space. Located at the heart of the vibrant Montgomery Village, all homeowners will enjoy each access to onsite retail, shopping, dining, I-270, and more.
JAN 2021 to SEPT 2022
McWilliams Ballard
Sales Director, The Flats at Boulevard VI
144 condos. The Flats at Boulevard VI is the newest condominium community for IDI Development. There are 4 floors, 144 total condominiums developed by IDI, 115 townhomes, and 7 single-family homes developed by NV Homes. The former Fairfax High School/Paul VI High School is being repurposed into a retail building to house restaurant eateries and temporary office space. Sales have been brisk and at a fast pace with 65% sold in 9 months.
SEPT 2017 to JAN 2021
McWilliams Ballard, Sales Director,
The Haven, National Harbor Project
248 condos. The Haven at National Harbor and Peterson Companies was awarded the Best Residential Development 2018 by Washington Business Journal. Opening team member and the developer said, "Sales have exceeded expectations and we are very pleased with the fast pace." The fastest-selling condo community in the DMV area. Nominated for "Great American Living Award" by NVBIA.
MAR 2016 to AUG 2017
Fadoul Consulting, McLean, VA
Create digital footprint, develop marketing strategies, brand identity and integrated messaging for small businesses.
AUG 2015 to FEB 2016
Director of Membership and Corporate Partnerships, National Club Association, Washington, D.C.
Led the membership and retention growth strategies for trade association. Cultivated and captured corporate partnerships. Planned and executed regional and annual conference.
JUNE 2013 TO AUG 2014
Director of Membership, Tower Club, Tysons Corner, VA
Created business development and marketing strategies to increase membership and retention for private club of ClubCorp national brand. Cultivated key influencer relationships through committee participation that resulted in increased referrals.
SEPT 2014 to AUG 2015
Full-Time Student
JUNE 2013 to AUG 2014
Director of Membership,
Tower Club, Tysons Corner, VA
Created business development and marketing strategies to increase membership and retention for private club of ClubCorp national brand. Cultivated key influencer relationships through committee participation that resulted in increased referrals.
JUNE 2012 to MAY 2013
Full-Time Student
DEC 2009 to FEB 2012
Chief Business Development Officer,
Valletta Cruise Port, Floriana, Malta
Developed and managed business growth strategies for European destination in the travel and tourism industry. Created marketing plans, spearheaded rebranding, led the creative direction and collaboration with advertising agency for deliverables.
JAN 2008 TO DEC 2009
Consultant, Worldwide Trading, LLC
Vienna, VA
Led the brand reinvention and modernization for family owned retail business. Procured POS, inventory management system and sourced new vendors.
JUNE 2003 TO DEC 2008
Sales and Marketing Manager, New Home Builders,
Washington, D.C. Metropolitan Area
Consistently achieved monthly sales targets for new homes communities with Centex Homes, Drees Homes and Chase Communities.
MASTER OF SCIENCE
Integrated Marketing Communications
West Virginia University, Dec 2016
Reed School of Media GPA 4.0
BACHELOR OF SCIENCE
Business Management
University of Maryland University College
Dec 2014, Cum laude
PORTFOLIO
TESTIMONIALS
Rene’ was responsible for the business development, marketing and communications for the Company during some pivotal times achieving a notable 22% growth period. She led the rebranding and brand architecture including the renaming of the Company, development of the new logo, brand identity and served as the creative director for all marketing and collateral materials. She played a significant role in the expansion of the brand globally.
Stephen Xuereb, CEO
Valletta Cruise Port, Floriana, Malta